I'm Peter, a designer,
art director, & photographer

• main

As lead designer, I concepted and executed a comprehensive tourism campaign aimed at increasing visitation to the Siskiyou region. The campaign included large-scale billboards, environmental signage, print collateral, and digital assets, all unified under a bold, cohesive visual system. Paired with targeted digital ads, the campaign reached over 13 million California travelers and achieved a click-through rate more than double the industry benchmark.

• previous
• next