I'm Peter, a designer,
art director, & photographer

• photography work

Designer. Art Director. Photographer. With over 15 years of experience across agency, in-house, and freelance roles, I bring a versatile, hands-on approach to design. My work spans print and digital, with a focus on CPG, tech, travel, and lifestyle brands. I've helped launch and grow tech startups, one successful, and one that was a lot of fun with great people. I’ve created national ad campaigns for brands like Avocados From Mexico and Mission Foods, and designed large-scale environmental graphics, signage, and wayfinding systems for conferences and offices of brands like Chevron and Intel. I’ve also worked closely with wine and beverage brands, developing packaging and rebrands that tell compelling shelf stories.

Explore my design and photography work below and feel free to reach out anytime.