Texas Dept of Ag: Agristress Campaign
Brand Campaign
As lead designer, I rebranded the Texas Department of Agriculture’s AgriStress campaign, a mental health support line for individuals in the agriculture community. The rebrand focused on creating approachable, empathetic visuals for an often-overlooked demographic. The campaign rollout included large-scale banners, billboards, posters, business card–sized leave-behinds, trifold brochures, and other print collateral, along with a digital social awareness campaign. The refreshed initiative launched at the Texas State Fair in Dallas, reaching a wide and diverse audience.
